Transparency as an ethical imperative.

In the age of AI-generated voices, transparency is no longer optional — it is an ethical requirement. When a voice heard on air is synthesized or generated by artificial intelligence, audiences have the right to know. Clear disclosure helps maintain trust, prevents deception, and respects listeners’ ability to make informed judgments about what they hear. This principle calls for thoughtful disclosure policies, including on-air announcements, credits, or descriptions that clearly indicate when AI is being used. Transparency does not undermine creativity or innovation; on the contrary, it strengthens public confidence and ensures that the use of AI in radio remains responsible, ethical, and aligned with human-centered values.

Sub-themes around this idea for programme content: ways to leverage, develop or angle the topic:

For listeners:

• How should radio stations disclose the use of AI-generated voices to listeners?
• Does transparency about AI voices strengthen trust or change how audiences perceive content?
• What policies can ensure AI in radio is used ethically without misleading the public?
• Does the audience notice the difference? On-air survey

Potential guests: media sociologist, AI ethicist

For the radio teams:

• Voice AI: copyright, image rights?
• Sticker on visuals using AI

Potential guests: lawyer specialising in digital rights

Useful links:

- Ethics of Artificial Intelligence - The Recommendation
- Letting the sun shine in: transparency and accountability in the digital age
- Guidelines for the governance of digital platforms: Safeguarding freedom of expression and access to information through a multi-stakeholder approach