The future of broadcast radio.
The audio market is changing New (digital) services have emerged Competition is being transformed
Consumer preferences are shifting, it is Essential to have a strategy for broadcast radio.
DAB+ - the digital backbone for broadcast radio.
Digital Audio Broadcasting
- digital terrestrial radio
- Band III
DAB+ ~ many services on a single frequency
- simulcast
- new services
The Benefits of DAB+ are: • More choice for listeners • More opportunities for broadcasters • Consistently good sound quality without interference • Radios which are easy to use with presentation that keeps radio alive
• Designed for rugged mobile reception
• Uses band III (174 to 240 MHz) spectrum - Wide bandwidth of 1.536 MHz prevents flat fading
• Delivers up to 1.8 Mbps in a single channel - Typically configured for 1.2 Mbps
• Perm its up to 64 services in a single channel - Typically around 20 radio services and additional multimedia content are provided
• DAB has user friendly benefits
- Select service by name or logo
- Consistent audio quality
- Extra inform ation e.g. text services
- Service following m eans no need to retune when m oving about
- Multimedia applications to enhance the audio are available
SlideShow images
Extended service and programme information (SPI)
Traffic and travel information
- HE-AACv2 audio
- Low and consistent audio delay for all services
- Clean “point-of-failure” characteristic at edge of coverage
- Fully reconfigurable
- Services can use any bitrate between 24 and 192 kbps providing broadcaster choice
Example: UK pop stations using 32 kbps for niche genres
Example: Swiss classical music stations using 88 kbps for live concerts
- Services can vary the capacity they use to allow “pop-up” services to be introduced for special events
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