A new form of interaction.

A new form of interaction

Radio stations can use AI to get to know its audiences better, analysing feedback, answering questions, creating more personalized content, producing and broadcasting dedicated programmes and/or broadcasting programmes about AI-related challenges. From voice chatbots and automated surveys, to intelligent archives, the tools are already available. This idea paves the way for greater interactivity – as long as machines do not replace genuine discussion.

Sub-themes around this idea for programme content: ways to leverage, develop or angle the topic:

For listeners:

• AI for managing calls and messages?
• On-air chatbot: friendly or cold?
• Programme personalization: gadget or revolution?
• Should we create programmes dedicated to AI and its challenges?

Potential guests: audience relations specialist, chatbot designer, radio presenter who has experimented with AI on air, journalist networks, media associations, etc.

For the radio teams:

• Automatic listener feedback analysis
• Testing tools for categorising reactions
• Reflection on how personalization affects the editorial line
• Setting up live interactive surveys
• Audience segmentation based on listening habits
• Adapting programme schedules in real time based on detected trends